Almost half of travelers use mobile to plan their trips

Phones are no longer just a source for communication. Today’s on-the-go lifestyle, where we use our phones for everything from paying our bills, ordering new shoes or even finding our significant other,  it is no surprise that this trend is visible in the travel industry as well.

TripAdvisor study that was revealed last year shows some interesting data around connected travelers- those travelers who have used a smartphone to plan or book a trip. 42% of travelers around the globe have used a smartphone to plan or book their trip. And almost a half of Connected Travelers say they usually use their smartphones to book activities for a trip. Now let’s look at the top 10 most connected countries. Thailand and China lead the world with the most Connected Travelers, while the U.S. holds 8th place.

mobile3“The TripBarometer Connected Traveler report uncovers key emerging trends among a growing group of influential travelers using mobile devices to plan and book their trips,” said Adam Medros, senior vice president of global product, TripAdvisor. “While booking travel via mobile is ultimately on the rise for all types of travelers, Connected Travelers are far more likely to see their smartphones as a booking device, both before a trip and while in-destination.”


Smartphones are the second most popular booking devices after laptops for travel activities:

45 percent of Connected Travelers use their smartphone to book activities for their trip, while 55 percent still use a laptop and 28 percent of travelers overall use their smartphone to book things to do before a trip.

Mobile usage will be probably growing even more in the future and because fortune favors prepared mind, we recommend you optimizing your mobile site as much as possible using our new tools that our now available to all of our partners.


Source: comScore Media Metrix for TripAdvisor Sites, worldwide, December 2014

**Source: Google Analytics, average monthly unique users, Q1 2015

[email-subscribers namefield=”NO” desc=”” group=”Public”]