Author: Ivana Scott

Top Destinations on Viator

Would you like to know what destinations are hot on Viator? We have composed a list of cities that were handpicked by our insiders as the top destinations for the previous year. And we hope that by sharing this information with you – you as our partners will benefit from knowing which destinations are the most popular on Viator.


Home to the Eiffel Tower, the Louvre Museum, and Notre Dame Cathedral, the City of Lights boasts some of the most iconic attractions in Europe. While the cosmopolitan French capital leads the way in fashion and cuisine, it’s boulangeries, cafes, and quirky Frenchisms — not to mention its rich and inescapable history — prove the city timeless. The clock doesn’t stop for visitors stuck waiting to get inside Paris’ top attractions, but those in the know skip the lines (and save time) with priority-access tickets. Explore the Catacombs, see the ‘Mona Lisa,’ or cruise the Seine River with no wait, or opt for the VIP treatment at the Palace of Versailles or Moulin Rouge.

Top 3 tours to highlight on your site:

  • Skip the Line: Eiffel Tower and Summit Access, code: 9205P4

Breeze past the crowds outside the Eiffel Tower with this skip-the-line pass and 1.5-hour tour. In the company of your local guide, you’ll gain priority access to the tower’s second level. Delve into the history of one of the world’s most famous monuments and soak up the exhibits and maps on display. Then bid adieu to your guide and head to the tower’s summit for stellar views of the City of Lights. Toast your travels with a glass of bubbly from the Champagne bar (own expense).

  • Skip the Line: Louvre Museum Walking Tour including Venus de Milo and Mona Lisa, code 3731LOUVRE

Experience culture and art through the ages with a small-group tour of Paris’ epic Louvre Museum. Jump the queue and spend three hours with a guide, seeing and learning about some of the museum’s 35,000 artworks across eight themed galleries. Then enjoy time on your own to explore, viewing paintings, sculpture and architecture from 450 BC to the 19th century. Numbers are limited to 25 on this small-group tour to ensure a more intimate experience. To upgrade your ticket, select a private tour exclusive to just your group. 

  • Moulin Rouge Show Paris, code: 5022MOULIN

Feed your senses on the vibrant color and charisma of the ‘Féerie’ show at Paris’ iconic Moulin Rouge during an extravagant evening in the City of Light. Take a seat in the atmospheric theater and prepare for a dazzling spectacle of drama, dance and music. See elaborately dressed show girls dominate the stage; marvel at dancers as they perform compelling choreography; and opt to upgrade to include a French feast and fine Champagne before the show starts.

Las Vegas

The Strip entices Las Vegas visitors with its casinos, gravity-defying shows, celebrity chef–helmed restaurants, and all-hours revelry. You can risk blistered feet by walking the 5-mile stretch, but in-the-know travelers book a limousine tour, a party bus, or a helicopter flight that offers an unparalleled vantage point — especially at sunset, when the lights illuminate the city. Alternatively, flights to the Grand Canyon, Hoover Dam, or Lake Mead lead to a romantic champagne picnic, a rugged jeep ride, or a relaxing cruise, depending on the locale.

Top 3 tours to highlight on your site:

  • Grand Canyon All American Helicopter, code: 2280AAHT

On a Grand Canyon helicopter tour from Las Vegas, see America’s most iconic natural wonder from above. After hotel pickup by limousine, enjoy a 45-minute flight to the West Rim, where you’ll land on a canyon bluff for a Champagne picnic. On the 45-minute return flight, zoom over the Las Vegas Strip for an aerial view of the city skyline. There and back in just a few hours leaves you plenty of time to enjoy Sin City the rest of the day.

  • Grand Canyon West Rim and Hoover Dam Day Tour from Las Vegas with Optional Skywalk, code: 3951WESTDLX

Experience one of the seven natural wonders of the world from the land, air and water on this guided, full-day tour from Las Vegas to the Grand Canyon. Travel through a Joshua tree forest with a photo stop at Hoover Dam en route to the Grand Canyon’s West Rim for three hours of sightseeing. Upgrade to add a thrilling walk on the glass-bottomed Grand Canyon Skywalk and/or a helicopter flight into the canyon coupled with a pontoon boat ride on the Colorado River. Lunch and hotel pickup and drop-off are included.

  • The High Roller at The LINQ, code: 5084LASHIG

At more than 550 feet (167 meters) tall, the High Roller in Vegas isn’t your county fair Ferris wheel. See for yourself during a 30-minute revolution in one of the High Roller’s 28 air-conditioned compartments. Choose from day or night rides to watch the landscape glimmer with hot sun or neon lights as you soar high above. Whether Sin City is your favorite vacation spot or you’ve traveled half the world to see the Strip for the first time, this ride above the Las Vegas skyline won’t leave you disappointed.


An open-air museum home to two millennia of architecture, art, and culture, Rome is one of the world’s most visited cities — for good reason. You can spend hours exploring ancient wonders, traveling between attractions, or hunting for the best gelato; but those in the know stay ahead of the crowd with skip-the-line entrance tickets and guided tours. Hop-on hop-off tours allow visitors to breeze through must-do lists, while group visits to the Colosseum, Roman Forum, and Vatican Museums offer a more in-depth experience. For a true taste of Italy, take advantage of the city’s central location with day trips to Pompeii, Tuscany, and beyond. 

Top 3 tours to highlight on your site:

  • Skip the Line: Ancient Rome and Colosseum Half-Day Walking Tour, code: 3731COLOSSEUM

Skip the entrance line at the Colosseum so you won’t waste any time getting inside to marvel at this Roman icon. On this walking tour of Ancient Rome, you’ll explore the amphitheater’s first and second levels with a guide, who entertains you with tales of gruesome gladiator battles. Then visit the Roman Forum to see its ancient ruins like the Temple of Julius Caesar. This tour is limited to 25 people. If you want to enhance your experience, upgrade to a tour of the Colosseum’s restricted underground chambers, arena and upper tier.

  • Early Access Vatican Museums Small-Group Tour with St Peter’s and Sistine Chapel, code: 3731VATICAN_SMALL

Tens of thousands of people visit the Vatican Museums each day to see St. Peter’s Basilica, masterpieces by the likes of Michelangelo and Raphael, and the Sistine Chapel. Get inside the UNESCO-listed complex almost an hour before it opens to the general public on this 3-hour, early-access tour that’s limited to just 12 participants. Enter through a reserved doorway to skip the lines, and stay a step ahead of the large crowds on this carefully planned route that ensures you make the most of your time.

  • Pompeii Day Trip from Rome, code: 3731VESUVIUS

Take a day out of your Rome vacation to get acquainted with Mt Vesuvius and Pompeii. This exciting day trip to Pompeii includes a steady-paced hike up Mt Vesuvius (summer only) or a visit to the National Archaeological Museum of Pompeii, plus a pizza in Naples and a tour of the UNESCO-listed digs at Pompeii. Hear the history from a local guide and admire artifacts that date back to the infamous Mt Vesuvius eruption of AD 79.

New York City

Top 3 tours to highlight on your site:

  • All-Access 9/11 Experience: Ground Zero Tour, 9/11 Memorial and Museum, One World Observatory, code: 5250P14

In remembrance of the events that took place on September 11, 2001, take this guided, 90-minute tour of Ground Zero and the 9/11 Memorial. Walk through the space of the former World Trade Center in New York City, and get a deeper understanding of the events that took place on that day. Your ticket also includes access to the 9/11 Museum, as well as the One World Observatory for panoramic views of the city.

  • Viator VIP: EmptyMet Tour at The Metropolitan Museum of Art, code: 31213EMPMET

Visit the Metropolitan Museum of Art in New York like never before on this 1.5-hour Viator VIP tour. Head inside the Met before it opens to the general public and see its most famous exhibits with one of the museum’s own guides. Trace more than 5,000 years of human history and get up close to highlights such as Canova’s ‘Perseus with the Head of Medusa’ and Vincent van Gogh’s ‘Wheat Field with Cypresses’ without the usual crowds.

  • Viator VIP: Empire State Building, Statue of Liberty and 9/11 Memorial, code: 3763NYCVIP

Feel like a true New Yorker with this VIP tour of the Big Apple, offering early and skip-the-line access to the city’s best-known landmarks. Skip the crowds, but not the views, on top of the Empire State Building, and skip the line at the Intrepid Sea, Air & Space Museum. You’ll also make stops at iconic NYC landmarks during a hop-on, hop-off river cruise, and during an open-air bus tour. Want to add even more? An optional skip-the-line tour of the 9/11 Memorial is also available. It’s a Viator exclusive package that can’t be booked anywhere else!


Top 3 tours to highlight on your site:

  • The Original London Sightseeing Tour: Hop-on Hop-off, code: 3302OT

See the best of London without the stress of rigid tour times and massive crowds on this hop-on hop-off bus tour. With your flexible, single-day pass, pick any date you’d like to hop aboard the double-decker, open-top bus for a comfortable sightseeing excursion. Great for kids and adults, your pass offers three route options with stops at main attractions like Big Ben, the Tower of London, Buckingham Palace and more. Bonus features include three city walking tours, a River Thames cruise and local discounts.

  • London Eye Ticket with Skip-the-Line, code: 2988LONDON_EYE

Experience one of London’s must-see attractions with this skip-the-line London Eye ticket. Bypass the long queue and enjoy priority access and boarding for a standard flight in a shared capsule. Then admire panoramic views over the Thames River, Big Ben and other landmarks on your 30-minute flight. Your ticket includes interactive Samsung Galaxy Tab-powered guides and admission to the London Eye 4D Experience, an immersive journey that brings London alive through 3D film and multi-sensory effects.

  • Warner Bros. Studio: The Making of Harry Potter with Luxury Round-Trip Transport from London, code: 3858EE010

Immerse yourself in the magic and mystery of Harry Potter™ with a 5-hour behind-the-scenes tour of the Warner Bros. Studio in London. Enjoy the lavish luxury of stylish round-trip transportation from London Victoria, and explore the original film sets in a relaxed manner. See the Gothic grandeur of the Ministry of Magic; walk the serpentine streets of Diagon Alley; and admire intricate costumes and vibrant props in exhibition galleries. Capture fabulous photographs at iconic locations such as Platform 9 ¾ and beside the antique Hogwarts Express on this enchanting excursion.

San Francisco

With trademark hills that create a view at every turn, San Francisco serves as a cultural melting pot where hippies and tech workers mingle over tacos, dim sum, and artisanal coffee. With weather patterns as diverse as its neighborhoods, the City by the Bay offers international flavor in Chinatown and Little Italy, history and culture in the Castro and downtown, and open-air adventure through Golden Gate Park. Visitors come for the Golden Gate Bridge and Alcatraz — and stick around for wine tasting trips to Napa and Sonoma, visits to Muir Woods and Sausalito, and adventures in Yosemite.

Top 3 tours to highlight on your site:

  • Napa and Sonoma Wine Country Tour, code: 2660SFOWIN

Escape to California’s famous wine country on this full-day tour from San Francisco. Taste regional varietals at three different wineries in Napa and Sonoma, including both big-name and family-run estates. Learn about the winemaking process during guided tours of vineyards and barrel rooms, and savor the area’s gourmet culture with a stop for lunch in charming Yountville.

  • San Francisco Super Saver: Muir Woods & Wine Country w/optional Gourmet Lunch, code: 2402MUIRWINE

For one of the best wine country tours from San Francisco, combine a visit to Northern California wine country with a Muir Woods experience for a truly fabulous day out. This Super Saver provides two popular tours at one discount price, allowing you to see and taste the delights of Marin, Sonoma and Napa counties. You’ll begin with a walk through Muir Woods National Monument with an informative guide to stare up in wonder at the towering redwood trees. Then you’ll visit three wineries, with wine-tasting included. You’ll also cross the Golden Gate Bridge and have free time on Sonoma Plaza to buy lunch.

  • Viator VIP: Early Access to Alcatraz and Exclusive Cable Car Sightseeing Tour, code: 2242VIPALCATRAZ

Visit Alcatraz Island before most visitors arrive and tour San Francisco on a motorized classic cable car with this combo Viator VIP experience, available nowhere else. You’ll head to Alcatraz early for priority entry to this National Historic Landmark District. Explore the former prison via the award-winning audio guide, and enjoy a sightseeing tour of Chinatown, North Beach and the Golden Gate Bridge on a cable car retrofitted with wheels, so you can see more of the city.


Top 3 tours to highlight on your site:

  • Florence Super Saver: Best of Florence Walking Tour, Accademia Gallery, Uffizi Gallery and Florence Duomo, code: 3731FLORENCESAVER

Soak up a day of architecture and fine art with this Florence Super Saver, combining two best-selling tours at a discount price. First skip the line at Florence’s Accademia Gallery, home to Michelangelo’s masterpiece, ‘David.’ Then enjoy a 3-hour guided walking tour of the city to learn the stories behind each architectural gem, including direct, skip-the-line access to the Duomo. Complete your day with a tour of the Uffizi Gallery, bypassing the main entrance lines. Numbers are limited to 25 on this small-group tour.

  • Cooking Class and Lunch at a Tuscan Farmhouse with Local Market Tour from Florence, code: 5070FARMHOUSE

Learn your way around an Italian kitchen with this full-day experience, including a market visit and cooking class, topped off with a 4-course lunch. Search for fresh ingredients at a Florentine market before venturing to a Tuscan farmhouse in the countryside. Take your cue from an expert chef as you create an Italian spread of pizza, pasta, roast pork and dessert. Then sit down to enjoy the fruits of your labor, complemented by Tuscan wine.

  • Skip the Line: Florence Accademia and Uffizi Gallery Tour, code: 2428M1M2

Skip the line to see two of Florence’s top museums, the Accademia Gallery and the Uffizi Gallery. Led by an expert guide, first pay homage to Michelangelo’s David at the Accademia, heading straight inside with your priority access ticket. Roam the impressive collection of art and opt for an included lunch, if you wish, before heading to the Uffizi Gallery. There, avoid the crowds again with your skip-the-line ticket and enjoy a guided walking tour, pausing at Botticelli’s Birth of Venus and other Renaissance masterpiece


Top 3 tours to highlight on your site:

  • Priority Access: Barcelona Sagrada Familia Tour, code: 2140SAGRADA

Sail past long lines of tourists trying to gain entry to Gaudi’s La Sagrada Familia with this 1.5-hour priority access tour of the modernist masterpiece. Accompanied by a guide, head straight inside to get fascinating insight into the history of the UNESCO World Heritage-listed cathedral. Admire the opulent ceilings and stained-glass windows while learning about the building’s charismatic creator. Visit the museum to see exhibits on the cathedral’s history and observe original plaster models and design sketches.

  • Flamenco Night at Tablao Cordobes, code: 2140FLAMENCO

Experience an exhilarating, 2-hour flamenco performance at Barcelona’s legendary Tablao Cordobes. Cheer on a talented troupe of flamenco dancers as a unique display of agility, passion and energy is demonstrated on stage. Take in the lively atmosphere of one of Spain’s most famous flamenco venues and opt to enjoy a traditional Spanish buffet or refreshing drink while watching the show.

  • Girona and Costa Brava Small Group Day Trip from Barcelona, 3142GIRONA

    Discover the coastal splendor of the Costa Brava region on a full-day trip to Girona and Calella de Palafrugell from Barcelona. With a knowledgeable guide, travel through the scenic Catalan countryside and discover the atmospheric streets of Girona’s medieval Old Town. Admire the flagrant fortresses of Pals; absorb the seaside charm of rural fishing village, Calella de Palafrugell; and admire the dramatic landscapes of Begur, the former home of an ancient castle. Receive personalized attention from your guide on this small-group tour.  

Show Off Rio de Janeiro Tours On Your Site!

One of the most epic festivals in the world happens annually after ringing in the new year: Carnival in Brazil’s Rio De Janeiro. Up to two million people and more flock to the streets of Rio for the parades featuring colorful and intricate costumes, and for some of the best performances of samba music in the country. Carnival begins in February and marks the beginning of Lent, the 40 day period before Easter.

To help you learn even more about the biggest event in Brazil and figure out  what tours to promote on your site, we sat down for a quick chat with Luciano, our Regional Manager on our Global Sales team and my friend Ana who were both lucky enough to have attended a Carnival in the past.

Like most travelers, Luciano chose to stay in the southern part of Rio de Janeiro, known as Zona Sul“Carnival is an amazing experience and your location is key.  Stay in the Zona Sul because even though the street carnival parades  happen in every neighborhood of the city,  the ones in the southern areas are the most popular .” Zona Sul includes neighborhoods such as Flamengo, Botafogo, Copacabana, Ipanema and Leblon.

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“During the carnival, there are so called “blocos” all over town which are pretty much like street parties. Main part of the festival is the carnival parade.  This happens in the Sambadrone that’s built for the occasion. Imagine a football stadium but much longer, so that the samba schools can parade through it.” says Ana who traveled to the carnival in 2015.

Copacabana and Ipanema beaches are a must when in Rio. “Long beaches with blue water, white sand topped with views of the mountains. Unbelievably breathtaking.”, she says.

Thanks to both of our on-the-spot travellers, Luciano and Ana, we will now take you to explore tours that you could include on your site.

Our Curated List of Can’t-Miss Carnival Tours

And  if your customers would love to see Carnival  from high above? Check out our  Rio de Janeiro Helicopter Tour, 2484HELICOPTER. Scan through customer reviews for even more on what to expect. 

Don’t Forget to Eat and Drink 

Brazil is known for its delicious cuisine and cocktails  like Caipirinha. How about highlighting a tour that teaches your customers to make this signature Brazilian drink?

  • Fogo de Chao, a famous  Brazilian steakhouse. (Check out  Tripadvisor reviews here!)
  • Bar do Mineiro, an historic, traditional bar

Here’s how to include these tours on your site:

Hopefully we inspired you to refresh your site with these fun tours. If you wish to see some more Carnival related tours, please check out this page on Viator. If you do pick a tour, please don’t forget to replace the link with your partner specific one so you don’t miss on your commission.

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New! 6 Traveler Types and Top US Tours of 2016

Americans love to travel abroad  but according to  the newest study performed by independent research firm, Ipsos for Tripadvisor, they also enjoy exploring new places in their home countries, more than any other nation in fact.

Over half (58%) of American travelers vacationed in the US on their last trip, compared to only 27% of those who live in the UK.   With these traveler statistics in mind, we’ve compiled a US-centric list of our top-selling tours from 2016 to help you plan out 2017. And for an even better sense  of who these American travelers are, TripAdvisor conducted research into common traveler archetypes. Six new traveler profiles were uncovered.

6 American Traveler Types

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And what were the top selling tours and activities for 2016?


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Now, that you may have a better understanding of who are you selling tours and activities to and which ones are best selling, take a look at our previous blog post that teaches you how to make custom feature pages that only highlight the tours that you pick. Or simply, place these links on your site using our instructions at our Partner Help Center. Good luck!

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Keep it Fresh Using Feature Pages

Change is good. And the ability to make changes quickly and easily? Well, that’s even better.

Maybe it’s time for your site’s seasonal refresh, or you’ve just received a ton of new tours and destinations that need to be featured. Whatever your specific content scenario might be, you need a simple and elegant way to make changes, fast.

Say hello to our Feature Pages. You can edit, delete or create new pages within minutes, whenever you want.

Here’s how.

Step 1:

  • When you see the Edit custom feature page copy across the top, type in the title, subtitle and description of the page you’re about to create.

Step 2:

  • From this view, you can search for tours by code, name, keywords or by location.
  • After finding the activity you want, check the box on the left of the product and that will add this tour to your page.
  • Click Save if you are not ready to publish  or Save and publish when you are.

All set. Your new, custom Feature Page could look like this:

Simple. Elegant. And fast. Just like we said. If you have any questions, don’t be shy. You can email us here.

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Leaves in the East, Vines in the West: The Colorful Fall Travels

The arrival of Fall brings with it some cooler temperatures as well as some new reasons to visit the beautiful West and East Coasts of the U.S. and we would like to highlight the excitement of the wine harvest in Northern California and the beauty of fall’s foliage in the Northeast with tours and activities for every type of traveler.

West Coast: Wine Country in California 
Late summer leading into fall brings about the harvest season for the vineyards of Napa and Sonoma. Easily accessible from San Francisco, Viator has a selection of tours by train, helicopter bike, limo and more to help travelers sample award-winning wines, soak up the vineyard views, and learn about the art and science of winemaking.

East Coast: New York 
For visitors to the Northeast this time of year, the hills and valleys of New York State are set ablaze by the season’s magnificent foliage. Boats, helicopters and more bring the region’s visitors up close with the beautiful sights and savory smells of autumn in the East.

  • Visitors and locals who choose the Circle Line: Bear Mountain Full-Day Cruise Explore  can enjoy the gorgeous Hudson River Valley on this 8-hour Circle Line cruise to Bear Mountain from New York City. Spend 2.5 hours traveling up the Hudson River, enjoying scenic views of the Palisades, Ulysses S. Grant’s Tomb and the beautiful rolling hills along the way.
  • The Hudson Valley Fall Foliage Helicopter Tour begins at Westchester County Airport and commences as the pilot narrates the beautiful journey over landmarks like Tarrytown Castle and the Tappan Zee Bridge (30- or 45-minute flight options).
  • SPECIAL: The Culinary Institute of America VIP Experience takes travelers on board Amtrak for a scenic ride to Rhinecliff for an overnight stay that includes 2 nights accommodation along with a private 5-course dinner with the chef at CIA, kitchen tour, two wine tasting receptions, brew tasting, and a brew-making instructional class.

NOTE: Please see here how to add specific product links to your site so you can earn commission.

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Top 10 US Museums For Chilly Fall Days

Tripadvisor announced the winners of its Travelers’ Choice™ awards for Museums. Award winners were determined using an algorithm that took into account the quantity and quality of reviews and ratings for museums worldwide, gathered over a 12-month period. And Viator has again a ton to offer for these top rated museums.

The Metropolitan Museum of Art, New York City, New York

Recommended tour to book: Viator VIP: EmptyMet Tour at The Metropolitan Museum of Art, code 31213EMPMET

  • Explore the empty galleries with one of The Met’s own guides
  • 1.5-hour Viator VIP tour of The Metropolitan Museum of Art in New York City Visit The Met, one of NYC’s most popular and busiest attractions, before it opens to the public
  • Get access to the museum’s renowned permanent collection as well as its special exhibitions
  • See key highlights and snap photos without the crowds
  • Numbers are limited to just 25 people, ensuring a more intimate experience

    Reason to visit now: Transitional Object (PsychoBarn) is a large-scale sculpture temporarily on display on The Met’s Roof Garden through October 31 that combines the colors of a classic red barn with the eerie architecture of the Bates mansion from Alfred Hitchcock’s Psycho.

Art Institute of Chicago — Chicago, Illinois

Recommended from Viator: Chicago CityPass, code 2640CHI_TR

  • Free admission to Chicago’s premier attractions
  • Visit the Shedd Aquarium, Skydeck Chicago, the Field Museum, Museum of Science and Industry OR 360 Chicago and Adler Planetarium OR the Art Institute of Chicago
  • Ticket booklet features lots useful information, visiting tips and additional savings on shopping or other venues
    Reason to visit now: The recently-opened Master Drawings Unveiled: 25 Years of Major Acquisitions exhibit on display through January showcases a wide range of 17th to mid-20th century drawings from well-known artists such as Edgar Degas and Grant Wood.

The National 9/11 Memorial & Museum — New York City, New York


Recommended from Viator: One World Observatory or 911 Museum with World Trade Center Area Tour, code 13616P6

  • One World Observatory or 911 Museum with World Trade Center Area Tour
  • Hear personal accounts of 9/11 from a person who worked in the towers
  • Visit top sites like the Fireman’s Memorial, St Paul’s Church, Wall Street and more
  • Unique experience perfect for history lovers

Reason to visit now: Just opened on September 12, Rendering the Unthinkable: Artists Respond to 9/11, recognizes the 15thanniversary of the attacks with a collection of artwork from 13 different artists that depicts their reactions to the events.


The National WWII Museum — New Orleans, Louisiana


Recommended from Viator: The National WWII Museum Ticket New Orleans, code 6211WWII

  • General Admission ticket to The National WWII Museum
  • The Museum features interactive exhibits, soaring aircraft, personal histories, and more.

Reason to visit now: On display through January 1, Tom Lea: LIFE and World War II features 26 well-known pieces of original artwork from Tom Lea, who covered the war as a correspondent for LIFE magazine.


Smithsonian National Air and Space Museum — Washington, D.C.


Recommended from Viator: 2-Day Grand Tour of Washington DC, code 2890G

  • 2-day overview of Washington DC landmarks See top DC attractions including the White House, US Capitol and Vietnam Veterans Memorial
  • Learn about the history of Washington DC and its best-known sights from your guide
  • Explore a Smithsonian museum on your own Tour Mount Vernon, home of George Washington
  • Take an afternoon tram tour of Arlington National Cemetery

Reason to visit now: Trekkies can marvel at the newly refurbished studio model of the Star Trek starship Enterprise, which is now on exhibit in the Boeing Milestones of Flight Hall after being taken down for restoration in September 2014.


USS Midway Museum — San Diego, California


Viator recommended:USS Midway Day Tour from Anaheim, code 3457P30

  • Day trip to the USS Midway museum
  • Experience a piece of U.S. naval history
  • Explore museum exhibits and aircraft at your own pace
  • Transport from Anaheim hotels included
  • Perfect choice for families

Reason to visit now: Travelers who visit in November can participate in the museum’s Veterans Day celebration, which includes a parade, book fair, music festival and more.


The Getty Center — Los Angeles, California


Viator Recommended: The Getty Center Transfer, code 10065P4

  • Private one-way transfer to the Getty Center from you Los Angeles–area hotel or residence
  • Travel in the comfort of a private, air-conditioned vehicle
  • Choose a pickup time convenient for you
  • Upgrade and enjoy a round-trip transfer
  • Pickup and drop-off zones include downtown Los Angeles, Hollywood, Beverly Hills, Universal City and Santa Monica

Reason to visit now: With works from Bacon, Freud, Kosoff, Andrews, Auerbach and Kitaj, the museum’s featured exhibition, London Calling, is a must-see for travelers interested in late 20th century figurative painting.


Kennedy Space Center Visitor Complex — Titusville, Florida


Viator recommended: ATX – Astronaut Training Experience, code 3525ATX

  • Train like an astronaut at the Kennedy Space Center’s Astronaut Training Experience
  • Learn about what space travel is like from a veteran astronaut
  • Try the same simulator exercises actual astronauts use to train Participate in a mock Space Shuttle mission with your group!
  • Take home a souvenir mission shirt and hat

Reason to visit now: Travelers who visit the center in November will be the first to experience the new Heroes & Legends attraction, which includes multiple interactive exhibits and the U.S. Astronaut Hall of Fame.


National Gallery of Art — Washington, D.C.


Viator recommended: National Gallery of Art Small-Group Walking Tour, code 5411AC

  • Small-group walking tour of the National Gallery of Art in Washington DC
  • Tour the gallery’s West Building with an art historian/ expert guide in a group limited to six people
  • See some of the National Gallery’s most prized works by notable artists like Leonardo da Vinci Learn about early 20th-century art and philanthropy
  • Understand what goes into creating a national art collection

Reason to visit now: Damien Hirst’s The Last Supper, a 13-print series that examines the intersection of medicine and religion, is currently on special display at the museum through the end of the year.



American Museum of Natural History — New York City, New York


Viator Recommended: American Museum of Natural History, code 2396AMNH

  • Visit the American Museum of Natural History in New York, voted Number One Family Attraction
  • Wonder at one of the world’s greatest scientific and cultural institutions Immerse yourself in over 46 permanent exhibits
  • Check out the giant glass cube of the Rose Center of Earth and Space containing the colossal Hayden Sphere
  • See the iconic T. Rex skeleton and Easter Island head that inspired characters in the film Night at the Museum
  • Upgrade to the Super Saver ticket and enjoy all special exhibitions, IMAX films, and the Hayden Planetarium!

Reason to visit now: The recently-opened Wonders of the Arctic exhibit features an informative 3D film that explores recent research into the unique ecosystem of the northernmost part of the world.

NOTE: Please see here how to add specific product links to your site so you can earn commission.

Link from your site to bike tours!

Fall usually offers good enough weather for biking around. And as we have mentioned in our Tips How To Increase Your Partner Site Potential, linking to specific products can increase your conversion rate. Our team at Viator, has tabulated 10 most popular cities for exploring by bike according to the riders themselves – Viator travelers. Popular destinations across Europe and the U.S. rank among the most popular for bike tours, and provide inspiration for the hundreds of other destinations worldwide that open their streets, bike-lanes, bridges, mountain tops and volcanoes to this eco-friendly form of exploration. It’s a great way to combine sightseeing with physical fitness, and keep the FitBit firing while you’re on holiday.

Just don’t forget- if you will be linking to these or any other products on your site, don’t forget to use links that include your PUID.

  • Paris: The top spot for exploring by bike is Paris, and the city’s number one bike tour is the Versailles by Bike Day tour. Other favorites take in epic landmarks like the Louvre, the Eiffel Tower and the Siene River including the Paris Bike Tour and the Paris Night Bike Tour with other top tours visiting Giverny and Monet’s Garden and Marseille (by electric bike).

  • Rome: The Eternal City ranks as the second most pedaled destination. The Rome City Bike Tour takes in icons like the Colosseum, Campo de’ Fiori, and Piazza Navona as well as hidden passageways and ancient walls, while the Ancient Appian Way, Catacombs and Roman Countryside Electric Bike Tour takes travelers off-road onto hilly terrain well outside the city.

  • Barcelona: Ripe with history, culture, art and architecture, explore the #3 destination during the Barcelona Half-day Bike Tour, winding past Placa Sant Jaume, Palau de la Musica Catalana and Arc del Triomf, complete with a mid-ride beach break. Double the fun but not the exertion during the Barcelona Electric Bike Tour with Tapas and Drinks.
  • San Francisco: Explore the City by the Bay by bike and bridge! Cycle across the Golden Gate Bridge to the waterfront town of Sausalito during the San Francisco Golden Gate Bridge Bike Tour or explore more of the city along with Alcatraz with the San Francisco Bike Tour and Alcatraz Admission.

  • New York City: A Manhattan gem ranks tops among travelers choosing bikes – Central Park. NYC Central Park Bike Rental gets independent and self-directed travelers onto the Park’s more than 47 miles of bike-friendly paths, while the Central Park Bike Tour guides travelers with commentary about the history and highlights of the city’s special oasis.

  • Amsterdam: The streets that run alongside Amsterdam’s canals were tailor-made for bike-riding. Explore the city and it’s spender with the Small Group Amsterdam Bike Tour, or get off the beaten path during the Amsterdam Countryside Bike Tour including Cheese Tasting and Clog Demonstration.

  • Berlin: Fitting to its claim as the founding country of the bicycle, this German capital boasts many options for exploring by bike (30-plus), including the Berlin Bike Tour that explores the Berlin Wall Memorial, Checkpoint Charlie, Brandenburg Gate the Spree River, and Tiergarten Park.

  • Washington, DC: Biking in DC is one of the best ways to take in all this compact (and flat) city has to offer and nighttime is the right time for Viator travelers who have booked the Washington DC Sites at Night Bike Tour more than any other in the nation’s capital. Another route is the Washington DC Monuments Bike Tour (morning and afternoon departures).
  • Florence: Pedal among the Piazzas and Palazzos of Florence and visit its iconic sites including the Uffizi Gallery, Piazza della Signoria and the iconic Ponte Vecchio during the Florence Bike Tour, or spice it up with some hills and chianti during a visit to the nearby hilltown of Fiesole on the Florence Electric Bike Tour with Farm and Wine Bar.

  • London: Rounding out the top 10 is another jewel (a crowned one), well-pedaled during the London Royal Parks Bike Tour Including Hyde Park, as well as during the London Bike Tour where the choice of neighborhood – East, West or Central London – is yours.

Many of Viator’s other destinations around the world rank bike tours among the most popular including Portland, Vienna, Bangkok, Prague, Munich, Nice and Lisbon.

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Experience NYC Like Nobody Else

If you say New York, most people in the world will know what city you’re talking about. And that counts for something. Yellow taxi cabs, fashion, shopping, incredible food and music that’s being enjoyed by people from all around the world. This truly unique city has attracted nearly 8.5 million people from all around the world to live and breathe it’s unique atmosphere and tourists from every part of the planet love to visit.

With an ever-changing tourism landscape set atop some of the world’s most iconic landmarks and attractions, Viator has the beat on securing access to everything epic in the city – from helicopter tours facing new departure guidelines to special access at the Empire State building and Ellis Island.
“As the crowds grow in New York City so does the demand, especially for the most iconic and unique things to do, and to avoid disappointment travelers should be booking those in advance,” said Ms. Barrie Seidenberg, CEO of Viator. “But for those traveling on a whim or already in-destination, don’t be disheartened. Viator has more than 600 NYC tours and attractions, many available for booking right up to the last minute, with instant confirmations and convenient direct entry ticketing.”

Helicopter Tours – Don’t Get Grounded, Plan Ahead
Recent changes to the operation of helicopter tours originating from Manhattan’s Pier 6 Heliport means fewer departures throughout the week and none on Sundays. Viator is working with leading helicopter tour operators to provide continued access to a wide array of flights so travelers won’t miss out on experiencing the City from above. Popular helicopter tours that take in the sights including the Statue of Liberty, One World Trade and the Chrysler Building include the Manhattan Sky Tour (from $130, 12 minutes), the Big Apple Helicopter Tour of New York (from $149.99, 15 minutes), and the New York Manhattan Scenic Helicopter Tour (from $189, 18 minutes); as well as a very special experience – the Private Manhattan Helicopter Tour (from $1,500).


The Viator VIP: Empire State Building, Statue of Liberty and 9/11 Memorial combines several of the city’s most iconic landmarks.


nyc4The Viator Exclusive: Statue of Liberty Monument Access and 9/11 Memorial includes a guided tour of the Wall Street area of Manhattan before visiting the 9/11 Memorial.review3

Last Minute? Plans Changed? There’s an App for That…Viator!

packing for a new journey

While it’s best to book some things early, Viator delivers unprecedented access to hundreds of NYC experiences bookable at the last minute. Finish up room service while researching and booking tours for the next day (or later the same day in many cases) on the free Viator Tours and Activities App (iOS and Android).

Viator’s One World Observatory Admission provides seamless barcode admission to Manhattan’s newest and perhaps most awe-inspiring attraction. Expertly guided walking tours of just about every neighborhood are right in the palm of your hand including explorations of Wall Street, Ground Zero and the 9/11 Memorial. Other great last-minute adventures include a gourmet food cart walking tour, multiple river cruises, or the brand new Real Housewives of NYC tour.


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Almost half of travelers use mobile to plan their trips

Phones are no longer just a source for communication. Today’s on-the-go lifestyle, where we use our phones for everything from paying our bills, ordering new shoes or even finding our significant other,  it is no surprise that this trend is visible in the travel industry as well.

TripAdvisor study that was revealed last year shows some interesting data around connected travelers- those travelers who have used a smartphone to plan or book a trip. 42% of travelers around the globe have used a smartphone to plan or book their trip. And almost a half of Connected Travelers say they usually use their smartphones to book activities for a trip. Now let’s look at the top 10 most connected countries. Thailand and China lead the world with the most Connected Travelers, while the U.S. holds 8th place.

mobile3“The TripBarometer Connected Traveler report uncovers key emerging trends among a growing group of influential travelers using mobile devices to plan and book their trips,” said Adam Medros, senior vice president of global product, TripAdvisor. “While booking travel via mobile is ultimately on the rise for all types of travelers, Connected Travelers are far more likely to see their smartphones as a booking device, both before a trip and while in-destination.”


Smartphones are the second most popular booking devices after laptops for travel activities:

45 percent of Connected Travelers use their smartphone to book activities for their trip, while 55 percent still use a laptop and 28 percent of travelers overall use their smartphone to book things to do before a trip.

Mobile usage will be probably growing even more in the future and because fortune favors prepared mind, we recommend you optimizing your mobile site as much as possible using our new tools that our now available to all of our partners.


Source: comScore Media Metrix for TripAdvisor Sites, worldwide, December 2014

**Source: Google Analytics, average monthly unique users, Q1 2015

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Tips on How to Increase Your Partner Site Potential

Now that Viator has over 40,000 products available and with over 3,000 active partners, it is important to know how can you optimize your site to bring your potential to maximum.

I asked Fernando, our Director of Business Development for EMEA, what are his tips to our partners. Here are some of his valuable findings.

1. Content

…is everything: guarantee your content is relevant to our products.

 2. Think about the flow

Don’t focus only on “bookings”. Engagement and overall experience of your site means a lot so you should focus on understanding  how your visitors use your site.

3.Contextualize for your audience.  

Don’t use generic banners only. Suggesting specific products will provide greater success and conversion. It’s very important to display Viator banners/widgets/links on your website in a contextual nature.  If you have a website focused on London  – then all links to Viator should be London-specific – plus it’s important to link to the London page on your Viator Site. Generic “Book Sightseeing” links or ads will be less effective, while a “Top Things to Do in San Francisco” link on your San Francisco website page will be much more effective at converting traffic to sales. In fact, our most successful partners do not even link to the Viator Home page – they use a combination of Widgets, Banners, and CSV/XML Links to deep link to product and destination pages.

4. Social media.

Be creative with your social media posts. Engage with your audience so booking of the tour/activity is an underlying next step. Just like with any other sales, you may much rather buy a product from someone who connect with you on a different level. Try the same with our products and your social media strategy.

5. Be dynamic.

The product offer changes during the year. Don’t keep the “Christmas Markets” page highlighted all year long. Be certain you use our products in a creative way with relevancy for the time of the year.

6. Maintain and update your website 

Revenue is the final goal and aim. Don’t expect that a website which is not actively managed and updated will have much success. 

When first starting out, it’s very important to make sure your Viator site is set-up to match the look and feel of your own website. If your website and the Viator site look significantly different, your sales conversion might be low. Many consumers don’t like linking off to a partner site that has no relationship to the site they were just visiting. Make sure to upload your website logo and a graphical header or HTML header. Sites with just a logo often don’t perform as well as those with HTML headers.

7. Provide information

Don’t solely focus on instructing your site visitors to just book the tour. Provide content for the activities and test to see what works the best for your site.

8. Know what’s out there

Our best performing partners know our products very well. Stay informed on what products are new, check the offer constantly.

9. Make a use of our SUBPUID

This is a very useful parameter for testing how you perform in your links/ channels. You can track the performance of any given website section, campaign or action you intend to measure. Do not analyze your channels and visitor acquisition the same way for all your websites so using this feature will help you to know exactly how well you perform in your channels. That way you can treat your visitors differently. If you are interested in how to add SUBPUID, please click here.

10. Above all, experiment!

Even if we consider these previous 9 principles, each website and audience are indeed unique. Therefore, always experiment and analyze your results.  A common factor amongst all most successful partners is the obsession for data, to know their customers and try new initiatives, while challenging preconceptions.

For even more information, see our Knowledge Base.


Fernando Santos, a Director of BD for EMEA comes from Portugal and now lives in Germany.

Fernando has been with Viator since 2012 and provides support to our EMEA partners.

His favorite destination is Thailand – in terms of favorite food he is undecided between the Portuguese

“Bacalhau com natas” and the Hungarian “Hortobágyi palacsinta”.

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What’s Popular on the Viator App?

With so many places to explore, there are even more activities to choose from and Viator, without a doubt, has a lot to offer. Have you ever wondered which tours are the most popular ones on our Viator app? Our team has compiled data together for you to navigate a bit easier in the sea of activities that you and your clients could benefit from. And because we know how many travellers use mobile apps for their planning this research was also done on our app.


blog1Who likes waiting in a line, especially when your vacation time is so precious and the charming cobblestone roads are sizzling hot, right? No surprise then that jumping the queue, especially in Rome, Skip the Line Vatican, Sistine Chapel and Colosseum tours is among the top 10 most popular activities booked via the Viator app for travel in 2016.







Paris is without a doubt one of the top destinations worldwide and many people have it’s iconic Moulin Rouge on their bucket list so of course Paris ranked high in this research.










And how are users doing based on which operation systems are they booking from? iOS users who focus on Europe apparently like to go to Stonehenge and Bath or take the Tuscany in One Day tour. For tours in Japan the winners were the Tokyo Robot Cabaret and Mt. Fuji Bullet Train excursion.


Android users logged Burj Khalifa “At the Top” tickets that accounts for striking 1042 reviews with nearly full 5 stars.











Droid users also enjoy a tour of Murano and Torcello from Venice, a Hop on Hop off tour of San Francisco and the popular New York City Explorer Pass.











What surprised us…

While much of what’s popular represents some of the world’s most iconic attractions, Viator travelers have also booked a vast selection of somewhat surprising travel experiences through the App.


How about getting married in Las Vegas with Elvis to officiate? Well, don’t get “all shook up,” just book it on Viator with the Elvis Wedding at Graceland Wedding Chapel.







This one is in our opinion hard to disappoint – the Ferrari Sports Car Experience from Nice. Just imagine the view, wind in your hair and the powerful sound of a race car…









If you want to have ultimate adventure bragging rights, swipe the app and book the Iztaccihuatl Volcano Hiking Tour from Mexico City it will be an unforgettable experience.


















If you still haven’t had enough inspiration  then you may enjoy browsing through the Top 10 most popular tours per continent. Check out this list:

Top Destinations for 2016

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