Tours and Activities Recommendations

Show Off Rio de Janeiro Tours On Your Site!

One of the most epic festivals in the world happens annually after ringing in the new year: Carnival in Brazil’s Rio De Janeiro. Up to two million people and more flock to the streets of Rio for the parades featuring colorful and intricate costumes, and for some of the best performances of samba music in the country. Carnival begins in February and marks the beginning of Lent, the 40 day period before Easter.

To help you learn even more about the biggest event in Brazil and figure out  what tours to promote on your site, we sat down for a quick chat with Luciano, our Regional Manager on our Global Sales team and my friend Ana who were both lucky enough to have attended a Carnival in the past.

Like most travelers, Luciano chose to stay in the southern part of Rio de Janeiro, known as Zona Sul“Carnival is an amazing experience and your location is key.  Stay in the Zona Sul because even though the street carnival parades  happen in every neighborhood of the city,  the ones in the southern areas are the most popular .” Zona Sul includes neighborhoods such as Flamengo, Botafogo, Copacabana, Ipanema and Leblon.

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“During the carnival, there are so called “blocos” all over town which are pretty much like street parties. Main part of the festival is the carnival parade.  This happens in the Sambadrone that’s built for the occasion. Imagine a football stadium but much longer, so that the samba schools can parade through it.” says Ana who traveled to the carnival in 2015.

Copacabana and Ipanema beaches are a must when in Rio. “Long beaches with blue water, white sand topped with views of the mountains. Unbelievably breathtaking.”, she says.

Thanks to both of our on-the-spot travellers, Luciano and Ana, we will now take you to explore tours that you could include on your site.

Our Curated List of Can’t-Miss Carnival Tours

And  if your customers would love to see Carnival  from high above? Check out our  Rio de Janeiro Helicopter Tour, 2484HELICOPTER. Scan through customer reviews for even more on what to expect. 

Don’t Forget to Eat and Drink 

Brazil is known for its delicious cuisine and cocktails  like Caipirinha. How about highlighting a tour that teaches your customers to make this signature Brazilian drink?

  • Fogo de Chao, a famous  Brazilian steakhouse. (Check out  Tripadvisor reviews here!)
  • Bar do Mineiro, an historic, traditional bar

Here’s how to include these tours on your site:

Hopefully we inspired you to refresh your site with these fun tours. If you wish to see some more Carnival related tours, please check out this page on Viator. If you do pick a tour, please don’t forget to replace the link with your partner specific one so you don’t miss on your commission.

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New! 6 Traveler Types and Top US Tours of 2016

Americans love to travel abroad  but according to  the newest study performed by independent research firm, Ipsos for Tripadvisor, they also enjoy exploring new places in their home countries, more than any other nation in fact.

Over half (58%) of American travelers vacationed in the US on their last trip, compared to only 27% of those who live in the UK.   With these traveler statistics in mind, we’ve compiled a US-centric list of our top-selling tours from 2016 to help you plan out 2017. And for an even better sense  of who these American travelers are, TripAdvisor conducted research into common traveler archetypes. Six new traveler profiles were uncovered.

6 American Traveler Types

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And what were the top selling tours and activities for 2016?


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Now, that you may have a better understanding of who are you selling tours and activities to and which ones are best selling, take a look at our previous blog post that teaches you how to make custom feature pages that only highlight the tours that you pick. Or simply, place these links on your site using our instructions at our Partner Help Center. Good luck!

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Leaves in the East, Vines in the West: The Colorful Fall Travels

The arrival of Fall brings with it some cooler temperatures as well as some new reasons to visit the beautiful West and East Coasts of the U.S. and we would like to highlight the excitement of the wine harvest in Northern California and the beauty of fall’s foliage in the Northeast with tours and activities for every type of traveler.

West Coast: Wine Country in California 
Late summer leading into fall brings about the harvest season for the vineyards of Napa and Sonoma. Easily accessible from San Francisco, Viator has a selection of tours by train, helicopter bike, limo and more to help travelers sample award-winning wines, soak up the vineyard views, and learn about the art and science of winemaking.

East Coast: New York 
For visitors to the Northeast this time of year, the hills and valleys of New York State are set ablaze by the season’s magnificent foliage. Boats, helicopters and more bring the region’s visitors up close with the beautiful sights and savory smells of autumn in the East.

  • Visitors and locals who choose the Circle Line: Bear Mountain Full-Day Cruise Explore  can enjoy the gorgeous Hudson River Valley on this 8-hour Circle Line cruise to Bear Mountain from New York City. Spend 2.5 hours traveling up the Hudson River, enjoying scenic views of the Palisades, Ulysses S. Grant’s Tomb and the beautiful rolling hills along the way.
  • The Hudson Valley Fall Foliage Helicopter Tour begins at Westchester County Airport and commences as the pilot narrates the beautiful journey over landmarks like Tarrytown Castle and the Tappan Zee Bridge (30- or 45-minute flight options).
  • SPECIAL: The Culinary Institute of America VIP Experience takes travelers on board Amtrak for a scenic ride to Rhinecliff for an overnight stay that includes 2 nights accommodation along with a private 5-course dinner with the chef at CIA, kitchen tour, two wine tasting receptions, brew tasting, and a brew-making instructional class.

NOTE: Please see here how to add specific product links to your site so you can earn commission.

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Top 10 US Museums For Chilly Fall Days

Tripadvisor announced the winners of its Travelers’ Choice™ awards for Museums. Award winners were determined using an algorithm that took into account the quantity and quality of reviews and ratings for museums worldwide, gathered over a 12-month period. And Viator has again a ton to offer for these top rated museums.

The Metropolitan Museum of Art, New York City, New York

Recommended tour to book: Viator VIP: EmptyMet Tour at The Metropolitan Museum of Art, code 31213EMPMET

  • Explore the empty galleries with one of The Met’s own guides
  • 1.5-hour Viator VIP tour of The Metropolitan Museum of Art in New York City Visit The Met, one of NYC’s most popular and busiest attractions, before it opens to the public
  • Get access to the museum’s renowned permanent collection as well as its special exhibitions
  • See key highlights and snap photos without the crowds
  • Numbers are limited to just 25 people, ensuring a more intimate experience

    Reason to visit now: Transitional Object (PsychoBarn) is a large-scale sculpture temporarily on display on The Met’s Roof Garden through October 31 that combines the colors of a classic red barn with the eerie architecture of the Bates mansion from Alfred Hitchcock’s Psycho.

Art Institute of Chicago — Chicago, Illinois

Recommended from Viator: Chicago CityPass, code 2640CHI_TR

  • Free admission to Chicago’s premier attractions
  • Visit the Shedd Aquarium, Skydeck Chicago, the Field Museum, Museum of Science and Industry OR 360 Chicago and Adler Planetarium OR the Art Institute of Chicago
  • Ticket booklet features lots useful information, visiting tips and additional savings on shopping or other venues
    Reason to visit now: The recently-opened Master Drawings Unveiled: 25 Years of Major Acquisitions exhibit on display through January showcases a wide range of 17th to mid-20th century drawings from well-known artists such as Edgar Degas and Grant Wood.

The National 9/11 Memorial & Museum — New York City, New York


Recommended from Viator: One World Observatory or 911 Museum with World Trade Center Area Tour, code 13616P6

  • One World Observatory or 911 Museum with World Trade Center Area Tour
  • Hear personal accounts of 9/11 from a person who worked in the towers
  • Visit top sites like the Fireman’s Memorial, St Paul’s Church, Wall Street and more
  • Unique experience perfect for history lovers

Reason to visit now: Just opened on September 12, Rendering the Unthinkable: Artists Respond to 9/11, recognizes the 15thanniversary of the attacks with a collection of artwork from 13 different artists that depicts their reactions to the events.


The National WWII Museum — New Orleans, Louisiana


Recommended from Viator: The National WWII Museum Ticket New Orleans, code 6211WWII

  • General Admission ticket to The National WWII Museum
  • The Museum features interactive exhibits, soaring aircraft, personal histories, and more.

Reason to visit now: On display through January 1, Tom Lea: LIFE and World War II features 26 well-known pieces of original artwork from Tom Lea, who covered the war as a correspondent for LIFE magazine.


Smithsonian National Air and Space Museum — Washington, D.C.


Recommended from Viator: 2-Day Grand Tour of Washington DC, code 2890G

  • 2-day overview of Washington DC landmarks See top DC attractions including the White House, US Capitol and Vietnam Veterans Memorial
  • Learn about the history of Washington DC and its best-known sights from your guide
  • Explore a Smithsonian museum on your own Tour Mount Vernon, home of George Washington
  • Take an afternoon tram tour of Arlington National Cemetery

Reason to visit now: Trekkies can marvel at the newly refurbished studio model of the Star Trek starship Enterprise, which is now on exhibit in the Boeing Milestones of Flight Hall after being taken down for restoration in September 2014.


USS Midway Museum — San Diego, California


Viator recommended:USS Midway Day Tour from Anaheim, code 3457P30

  • Day trip to the USS Midway museum
  • Experience a piece of U.S. naval history
  • Explore museum exhibits and aircraft at your own pace
  • Transport from Anaheim hotels included
  • Perfect choice for families

Reason to visit now: Travelers who visit in November can participate in the museum’s Veterans Day celebration, which includes a parade, book fair, music festival and more.


The Getty Center — Los Angeles, California


Viator Recommended: The Getty Center Transfer, code 10065P4

  • Private one-way transfer to the Getty Center from you Los Angeles–area hotel or residence
  • Travel in the comfort of a private, air-conditioned vehicle
  • Choose a pickup time convenient for you
  • Upgrade and enjoy a round-trip transfer
  • Pickup and drop-off zones include downtown Los Angeles, Hollywood, Beverly Hills, Universal City and Santa Monica

Reason to visit now: With works from Bacon, Freud, Kosoff, Andrews, Auerbach and Kitaj, the museum’s featured exhibition, London Calling, is a must-see for travelers interested in late 20th century figurative painting.


Kennedy Space Center Visitor Complex — Titusville, Florida


Viator recommended: ATX – Astronaut Training Experience, code 3525ATX

  • Train like an astronaut at the Kennedy Space Center’s Astronaut Training Experience
  • Learn about what space travel is like from a veteran astronaut
  • Try the same simulator exercises actual astronauts use to train Participate in a mock Space Shuttle mission with your group!
  • Take home a souvenir mission shirt and hat

Reason to visit now: Travelers who visit the center in November will be the first to experience the new Heroes & Legends attraction, which includes multiple interactive exhibits and the U.S. Astronaut Hall of Fame.


National Gallery of Art — Washington, D.C.


Viator recommended: National Gallery of Art Small-Group Walking Tour, code 5411AC

  • Small-group walking tour of the National Gallery of Art in Washington DC
  • Tour the gallery’s West Building with an art historian/ expert guide in a group limited to six people
  • See some of the National Gallery’s most prized works by notable artists like Leonardo da Vinci Learn about early 20th-century art and philanthropy
  • Understand what goes into creating a national art collection

Reason to visit now: Damien Hirst’s The Last Supper, a 13-print series that examines the intersection of medicine and religion, is currently on special display at the museum through the end of the year.



American Museum of Natural History — New York City, New York


Viator Recommended: American Museum of Natural History, code 2396AMNH

  • Visit the American Museum of Natural History in New York, voted Number One Family Attraction
  • Wonder at one of the world’s greatest scientific and cultural institutions Immerse yourself in over 46 permanent exhibits
  • Check out the giant glass cube of the Rose Center of Earth and Space containing the colossal Hayden Sphere
  • See the iconic T. Rex skeleton and Easter Island head that inspired characters in the film Night at the Museum
  • Upgrade to the Super Saver ticket and enjoy all special exhibitions, IMAX films, and the Hayden Planetarium!

Reason to visit now: The recently-opened Wonders of the Arctic exhibit features an informative 3D film that explores recent research into the unique ecosystem of the northernmost part of the world.

NOTE: Please see here how to add specific product links to your site so you can earn commission.

Link from your site to bike tours!

Fall usually offers good enough weather for biking around. And as we have mentioned in our Tips How To Increase Your Partner Site Potential, linking to specific products can increase your conversion rate. Our team at Viator, has tabulated 10 most popular cities for exploring by bike according to the riders themselves – Viator travelers. Popular destinations across Europe and the U.S. rank among the most popular for bike tours, and provide inspiration for the hundreds of other destinations worldwide that open their streets, bike-lanes, bridges, mountain tops and volcanoes to this eco-friendly form of exploration. It’s a great way to combine sightseeing with physical fitness, and keep the FitBit firing while you’re on holiday.

Just don’t forget- if you will be linking to these or any other products on your site, don’t forget to use links that include your PUID.

  • Paris: The top spot for exploring by bike is Paris, and the city’s number one bike tour is the Versailles by Bike Day tour. Other favorites take in epic landmarks like the Louvre, the Eiffel Tower and the Siene River including the Paris Bike Tour and the Paris Night Bike Tour with other top tours visiting Giverny and Monet’s Garden and Marseille (by electric bike).

  • Rome: The Eternal City ranks as the second most pedaled destination. The Rome City Bike Tour takes in icons like the Colosseum, Campo de’ Fiori, and Piazza Navona as well as hidden passageways and ancient walls, while the Ancient Appian Way, Catacombs and Roman Countryside Electric Bike Tour takes travelers off-road onto hilly terrain well outside the city.

  • Barcelona: Ripe with history, culture, art and architecture, explore the #3 destination during the Barcelona Half-day Bike Tour, winding past Placa Sant Jaume, Palau de la Musica Catalana and Arc del Triomf, complete with a mid-ride beach break. Double the fun but not the exertion during the Barcelona Electric Bike Tour with Tapas and Drinks.
  • San Francisco: Explore the City by the Bay by bike and bridge! Cycle across the Golden Gate Bridge to the waterfront town of Sausalito during the San Francisco Golden Gate Bridge Bike Tour or explore more of the city along with Alcatraz with the San Francisco Bike Tour and Alcatraz Admission.

  • New York City: A Manhattan gem ranks tops among travelers choosing bikes – Central Park. NYC Central Park Bike Rental gets independent and self-directed travelers onto the Park’s more than 47 miles of bike-friendly paths, while the Central Park Bike Tour guides travelers with commentary about the history and highlights of the city’s special oasis.

  • Amsterdam: The streets that run alongside Amsterdam’s canals were tailor-made for bike-riding. Explore the city and it’s spender with the Small Group Amsterdam Bike Tour, or get off the beaten path during the Amsterdam Countryside Bike Tour including Cheese Tasting and Clog Demonstration.

  • Berlin: Fitting to its claim as the founding country of the bicycle, this German capital boasts many options for exploring by bike (30-plus), including the Berlin Bike Tour that explores the Berlin Wall Memorial, Checkpoint Charlie, Brandenburg Gate the Spree River, and Tiergarten Park.

  • Washington, DC: Biking in DC is one of the best ways to take in all this compact (and flat) city has to offer and nighttime is the right time for Viator travelers who have booked the Washington DC Sites at Night Bike Tour more than any other in the nation’s capital. Another route is the Washington DC Monuments Bike Tour (morning and afternoon departures).
  • Florence: Pedal among the Piazzas and Palazzos of Florence and visit its iconic sites including the Uffizi Gallery, Piazza della Signoria and the iconic Ponte Vecchio during the Florence Bike Tour, or spice it up with some hills and chianti during a visit to the nearby hilltown of Fiesole on the Florence Electric Bike Tour with Farm and Wine Bar.

  • London: Rounding out the top 10 is another jewel (a crowned one), well-pedaled during the London Royal Parks Bike Tour Including Hyde Park, as well as during the London Bike Tour where the choice of neighborhood – East, West or Central London – is yours.

Many of Viator’s other destinations around the world rank bike tours among the most popular including Portland, Vienna, Bangkok, Prague, Munich, Nice and Lisbon.

NOTE: Please see here how to add specific product links to your site so you can earn commission.

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Experience NYC Like Nobody Else

If you say New York, most people in the world will know what city you’re talking about. And that counts for something. Yellow taxi cabs, fashion, shopping, incredible food and music that’s being enjoyed by people from all around the world. This truly unique city has attracted nearly 8.5 million people from all around the world to live and breathe it’s unique atmosphere and tourists from every part of the planet love to visit.

With an ever-changing tourism landscape set atop some of the world’s most iconic landmarks and attractions, Viator has the beat on securing access to everything epic in the city – from helicopter tours facing new departure guidelines to special access at the Empire State building and Ellis Island.
“As the crowds grow in New York City so does the demand, especially for the most iconic and unique things to do, and to avoid disappointment travelers should be booking those in advance,” said Ms. Barrie Seidenberg, CEO of Viator. “But for those traveling on a whim or already in-destination, don’t be disheartened. Viator has more than 600 NYC tours and attractions, many available for booking right up to the last minute, with instant confirmations and convenient direct entry ticketing.”

Helicopter Tours – Don’t Get Grounded, Plan Ahead
Recent changes to the operation of helicopter tours originating from Manhattan’s Pier 6 Heliport means fewer departures throughout the week and none on Sundays. Viator is working with leading helicopter tour operators to provide continued access to a wide array of flights so travelers won’t miss out on experiencing the City from above. Popular helicopter tours that take in the sights including the Statue of Liberty, One World Trade and the Chrysler Building include the Manhattan Sky Tour (from $130, 12 minutes), the Big Apple Helicopter Tour of New York (from $149.99, 15 minutes), and the New York Manhattan Scenic Helicopter Tour (from $189, 18 minutes); as well as a very special experience – the Private Manhattan Helicopter Tour (from $1,500).


The Viator VIP: Empire State Building, Statue of Liberty and 9/11 Memorial combines several of the city’s most iconic landmarks.


nyc4The Viator Exclusive: Statue of Liberty Monument Access and 9/11 Memorial includes a guided tour of the Wall Street area of Manhattan before visiting the 9/11 Memorial.review3

Last Minute? Plans Changed? There’s an App for That…Viator!

packing for a new journey

While it’s best to book some things early, Viator delivers unprecedented access to hundreds of NYC experiences bookable at the last minute. Finish up room service while researching and booking tours for the next day (or later the same day in many cases) on the free Viator Tours and Activities App (iOS and Android).

Viator’s One World Observatory Admission provides seamless barcode admission to Manhattan’s newest and perhaps most awe-inspiring attraction. Expertly guided walking tours of just about every neighborhood are right in the palm of your hand including explorations of Wall Street, Ground Zero and the 9/11 Memorial. Other great last-minute adventures include a gourmet food cart walking tour, multiple river cruises, or the brand new Real Housewives of NYC tour.


NOTE: Please see here how to add specific product links to your site so you can earn commission.

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