Top Destinations on Viator

Would you like to know what destinations are hot on Viator? We have composed a list of cities that were handpicked by our insiders as the top destinations for the previous year. And we hope that by sharing this information with you – you as our partners will benefit from knowing which destinations are the most popular on Viator.


Home to the Eiffel Tower, the Louvre Museum, and Notre Dame Cathedral, the City of Lights boasts some of the most iconic attractions in Europe. While the cosmopolitan French capital leads the way in fashion and cuisine, it’s boulangeries, cafes, and quirky Frenchisms — not to mention its rich and inescapable history — prove the city timeless. The clock doesn’t stop for visitors stuck waiting to get inside Paris’ top attractions, but those in the know skip the lines (and save time) with priority-access tickets. Explore the Catacombs, see the ‘Mona Lisa,’ or cruise the Seine River with no wait, or opt for the VIP treatment at the Palace of Versailles or Moulin Rouge.

Top 3 tours to highlight on your site:

  • Skip the Line: Eiffel Tower and Summit Access, code: 9205P4

Breeze past the crowds outside the Eiffel Tower with this skip-the-line pass and 1.5-hour tour. In the company of your local guide, you’ll gain priority access to the tower’s second level. Delve into the history of one of the world’s most famous monuments and soak up the exhibits and maps on display. Then bid adieu to your guide and head to the tower’s summit for stellar views of the City of Lights. Toast your travels with a glass of bubbly from the Champagne bar (own expense).

  • Skip the Line: Louvre Museum Walking Tour including Venus de Milo and Mona Lisa, code 3731LOUVRE

Experience culture and art through the ages with a small-group tour of Paris’ epic Louvre Museum. Jump the queue and spend three hours with a guide, seeing and learning about some of the museum’s 35,000 artworks across eight themed galleries. Then enjoy time on your own to explore, viewing paintings, sculpture and architecture from 450 BC to the 19th century. Numbers are limited to 25 on this small-group tour to ensure a more intimate experience. To upgrade your ticket, select a private tour exclusive to just your group. 

  • Moulin Rouge Show Paris, code: 5022MOULIN

Feed your senses on the vibrant color and charisma of the ‘Féerie’ show at Paris’ iconic Moulin Rouge during an extravagant evening in the City of Light. Take a seat in the atmospheric theater and prepare for a dazzling spectacle of drama, dance and music. See elaborately dressed show girls dominate the stage; marvel at dancers as they perform compelling choreography; and opt to upgrade to include a French feast and fine Champagne before the show starts.

Las Vegas

The Strip entices Las Vegas visitors with its casinos, gravity-defying shows, celebrity chef–helmed restaurants, and all-hours revelry. You can risk blistered feet by walking the 5-mile stretch, but in-the-know travelers book a limousine tour, a party bus, or a helicopter flight that offers an unparalleled vantage point — especially at sunset, when the lights illuminate the city. Alternatively, flights to the Grand Canyon, Hoover Dam, or Lake Mead lead to a romantic champagne picnic, a rugged jeep ride, or a relaxing cruise, depending on the locale.

Top 3 tours to highlight on your site:

  • Grand Canyon All American Helicopter, code: 2280AAHT

On a Grand Canyon helicopter tour from Las Vegas, see America’s most iconic natural wonder from above. After hotel pickup by limousine, enjoy a 45-minute flight to the West Rim, where you’ll land on a canyon bluff for a Champagne picnic. On the 45-minute return flight, zoom over the Las Vegas Strip for an aerial view of the city skyline. There and back in just a few hours leaves you plenty of time to enjoy Sin City the rest of the day.

  • Grand Canyon West Rim and Hoover Dam Day Tour from Las Vegas with Optional Skywalk, code: 3951WESTDLX

Experience one of the seven natural wonders of the world from the land, air and water on this guided, full-day tour from Las Vegas to the Grand Canyon. Travel through a Joshua tree forest with a photo stop at Hoover Dam en route to the Grand Canyon’s West Rim for three hours of sightseeing. Upgrade to add a thrilling walk on the glass-bottomed Grand Canyon Skywalk and/or a helicopter flight into the canyon coupled with a pontoon boat ride on the Colorado River. Lunch and hotel pickup and drop-off are included.

  • The High Roller at The LINQ, code: 5084LASHIG

At more than 550 feet (167 meters) tall, the High Roller in Vegas isn’t your county fair Ferris wheel. See for yourself during a 30-minute revolution in one of the High Roller’s 28 air-conditioned compartments. Choose from day or night rides to watch the landscape glimmer with hot sun or neon lights as you soar high above. Whether Sin City is your favorite vacation spot or you’ve traveled half the world to see the Strip for the first time, this ride above the Las Vegas skyline won’t leave you disappointed.


An open-air museum home to two millennia of architecture, art, and culture, Rome is one of the world’s most visited cities — for good reason. You can spend hours exploring ancient wonders, traveling between attractions, or hunting for the best gelato; but those in the know stay ahead of the crowd with skip-the-line entrance tickets and guided tours. Hop-on hop-off tours allow visitors to breeze through must-do lists, while group visits to the Colosseum, Roman Forum, and Vatican Museums offer a more in-depth experience. For a true taste of Italy, take advantage of the city’s central location with day trips to Pompeii, Tuscany, and beyond. 

Top 3 tours to highlight on your site:

  • Skip the Line: Ancient Rome and Colosseum Half-Day Walking Tour, code: 3731COLOSSEUM

Skip the entrance line at the Colosseum so you won’t waste any time getting inside to marvel at this Roman icon. On this walking tour of Ancient Rome, you’ll explore the amphitheater’s first and second levels with a guide, who entertains you with tales of gruesome gladiator battles. Then visit the Roman Forum to see its ancient ruins like the Temple of Julius Caesar. This tour is limited to 25 people. If you want to enhance your experience, upgrade to a tour of the Colosseum’s restricted underground chambers, arena and upper tier.

  • Early Access Vatican Museums Small-Group Tour with St Peter’s and Sistine Chapel, code: 3731VATICAN_SMALL

Tens of thousands of people visit the Vatican Museums each day to see St. Peter’s Basilica, masterpieces by the likes of Michelangelo and Raphael, and the Sistine Chapel. Get inside the UNESCO-listed complex almost an hour before it opens to the general public on this 3-hour, early-access tour that’s limited to just 12 participants. Enter through a reserved doorway to skip the lines, and stay a step ahead of the large crowds on this carefully planned route that ensures you make the most of your time.

  • Pompeii Day Trip from Rome, code: 3731VESUVIUS

Take a day out of your Rome vacation to get acquainted with Mt Vesuvius and Pompeii. This exciting day trip to Pompeii includes a steady-paced hike up Mt Vesuvius (summer only) or a visit to the National Archaeological Museum of Pompeii, plus a pizza in Naples and a tour of the UNESCO-listed digs at Pompeii. Hear the history from a local guide and admire artifacts that date back to the infamous Mt Vesuvius eruption of AD 79.

New York City

Top 3 tours to highlight on your site:

  • All-Access 9/11 Experience: Ground Zero Tour, 9/11 Memorial and Museum, One World Observatory, code: 5250P14

In remembrance of the events that took place on September 11, 2001, take this guided, 90-minute tour of Ground Zero and the 9/11 Memorial. Walk through the space of the former World Trade Center in New York City, and get a deeper understanding of the events that took place on that day. Your ticket also includes access to the 9/11 Museum, as well as the One World Observatory for panoramic views of the city.

  • Viator VIP: EmptyMet Tour at The Metropolitan Museum of Art, code: 31213EMPMET

Visit the Metropolitan Museum of Art in New York like never before on this 1.5-hour Viator VIP tour. Head inside the Met before it opens to the general public and see its most famous exhibits with one of the museum’s own guides. Trace more than 5,000 years of human history and get up close to highlights such as Canova’s ‘Perseus with the Head of Medusa’ and Vincent van Gogh’s ‘Wheat Field with Cypresses’ without the usual crowds.

  • Viator VIP: Empire State Building, Statue of Liberty and 9/11 Memorial, code: 3763NYCVIP

Feel like a true New Yorker with this VIP tour of the Big Apple, offering early and skip-the-line access to the city’s best-known landmarks. Skip the crowds, but not the views, on top of the Empire State Building, and skip the line at the Intrepid Sea, Air & Space Museum. You’ll also make stops at iconic NYC landmarks during a hop-on, hop-off river cruise, and during an open-air bus tour. Want to add even more? An optional skip-the-line tour of the 9/11 Memorial is also available. It’s a Viator exclusive package that can’t be booked anywhere else!


Top 3 tours to highlight on your site:

  • The Original London Sightseeing Tour: Hop-on Hop-off, code: 3302OT

See the best of London without the stress of rigid tour times and massive crowds on this hop-on hop-off bus tour. With your flexible, single-day pass, pick any date you’d like to hop aboard the double-decker, open-top bus for a comfortable sightseeing excursion. Great for kids and adults, your pass offers three route options with stops at main attractions like Big Ben, the Tower of London, Buckingham Palace and more. Bonus features include three city walking tours, a River Thames cruise and local discounts.

  • London Eye Ticket with Skip-the-Line, code: 2988LONDON_EYE

Experience one of London’s must-see attractions with this skip-the-line London Eye ticket. Bypass the long queue and enjoy priority access and boarding for a standard flight in a shared capsule. Then admire panoramic views over the Thames River, Big Ben and other landmarks on your 30-minute flight. Your ticket includes interactive Samsung Galaxy Tab-powered guides and admission to the London Eye 4D Experience, an immersive journey that brings London alive through 3D film and multi-sensory effects.

  • Warner Bros. Studio: The Making of Harry Potter with Luxury Round-Trip Transport from London, code: 3858EE010

Immerse yourself in the magic and mystery of Harry Potter™ with a 5-hour behind-the-scenes tour of the Warner Bros. Studio in London. Enjoy the lavish luxury of stylish round-trip transportation from London Victoria, and explore the original film sets in a relaxed manner. See the Gothic grandeur of the Ministry of Magic; walk the serpentine streets of Diagon Alley; and admire intricate costumes and vibrant props in exhibition galleries. Capture fabulous photographs at iconic locations such as Platform 9 ¾ and beside the antique Hogwarts Express on this enchanting excursion.

San Francisco

With trademark hills that create a view at every turn, San Francisco serves as a cultural melting pot where hippies and tech workers mingle over tacos, dim sum, and artisanal coffee. With weather patterns as diverse as its neighborhoods, the City by the Bay offers international flavor in Chinatown and Little Italy, history and culture in the Castro and downtown, and open-air adventure through Golden Gate Park. Visitors come for the Golden Gate Bridge and Alcatraz — and stick around for wine tasting trips to Napa and Sonoma, visits to Muir Woods and Sausalito, and adventures in Yosemite.

Top 3 tours to highlight on your site:

  • Napa and Sonoma Wine Country Tour, code: 2660SFOWIN

Escape to California’s famous wine country on this full-day tour from San Francisco. Taste regional varietals at three different wineries in Napa and Sonoma, including both big-name and family-run estates. Learn about the winemaking process during guided tours of vineyards and barrel rooms, and savor the area’s gourmet culture with a stop for lunch in charming Yountville.

  • San Francisco Super Saver: Muir Woods & Wine Country w/optional Gourmet Lunch, code: 2402MUIRWINE

For one of the best wine country tours from San Francisco, combine a visit to Northern California wine country with a Muir Woods experience for a truly fabulous day out. This Super Saver provides two popular tours at one discount price, allowing you to see and taste the delights of Marin, Sonoma and Napa counties. You’ll begin with a walk through Muir Woods National Monument with an informative guide to stare up in wonder at the towering redwood trees. Then you’ll visit three wineries, with wine-tasting included. You’ll also cross the Golden Gate Bridge and have free time on Sonoma Plaza to buy lunch.

  • Viator VIP: Early Access to Alcatraz and Exclusive Cable Car Sightseeing Tour, code: 2242VIPALCATRAZ

Visit Alcatraz Island before most visitors arrive and tour San Francisco on a motorized classic cable car with this combo Viator VIP experience, available nowhere else. You’ll head to Alcatraz early for priority entry to this National Historic Landmark District. Explore the former prison via the award-winning audio guide, and enjoy a sightseeing tour of Chinatown, North Beach and the Golden Gate Bridge on a cable car retrofitted with wheels, so you can see more of the city.


Top 3 tours to highlight on your site:

  • Florence Super Saver: Best of Florence Walking Tour, Accademia Gallery, Uffizi Gallery and Florence Duomo, code: 3731FLORENCESAVER

Soak up a day of architecture and fine art with this Florence Super Saver, combining two best-selling tours at a discount price. First skip the line at Florence’s Accademia Gallery, home to Michelangelo’s masterpiece, ‘David.’ Then enjoy a 3-hour guided walking tour of the city to learn the stories behind each architectural gem, including direct, skip-the-line access to the Duomo. Complete your day with a tour of the Uffizi Gallery, bypassing the main entrance lines. Numbers are limited to 25 on this small-group tour.

  • Cooking Class and Lunch at a Tuscan Farmhouse with Local Market Tour from Florence, code: 5070FARMHOUSE

Learn your way around an Italian kitchen with this full-day experience, including a market visit and cooking class, topped off with a 4-course lunch. Search for fresh ingredients at a Florentine market before venturing to a Tuscan farmhouse in the countryside. Take your cue from an expert chef as you create an Italian spread of pizza, pasta, roast pork and dessert. Then sit down to enjoy the fruits of your labor, complemented by Tuscan wine.

  • Skip the Line: Florence Accademia and Uffizi Gallery Tour, code: 2428M1M2

Skip the line to see two of Florence’s top museums, the Accademia Gallery and the Uffizi Gallery. Led by an expert guide, first pay homage to Michelangelo’s David at the Accademia, heading straight inside with your priority access ticket. Roam the impressive collection of art and opt for an included lunch, if you wish, before heading to the Uffizi Gallery. There, avoid the crowds again with your skip-the-line ticket and enjoy a guided walking tour, pausing at Botticelli’s Birth of Venus and other Renaissance masterpiece


Top 3 tours to highlight on your site:

  • Priority Access: Barcelona Sagrada Familia Tour, code: 2140SAGRADA

Sail past long lines of tourists trying to gain entry to Gaudi’s La Sagrada Familia with this 1.5-hour priority access tour of the modernist masterpiece. Accompanied by a guide, head straight inside to get fascinating insight into the history of the UNESCO World Heritage-listed cathedral. Admire the opulent ceilings and stained-glass windows while learning about the building’s charismatic creator. Visit the museum to see exhibits on the cathedral’s history and observe original plaster models and design sketches.

  • Flamenco Night at Tablao Cordobes, code: 2140FLAMENCO

Experience an exhilarating, 2-hour flamenco performance at Barcelona’s legendary Tablao Cordobes. Cheer on a talented troupe of flamenco dancers as a unique display of agility, passion and energy is demonstrated on stage. Take in the lively atmosphere of one of Spain’s most famous flamenco venues and opt to enjoy a traditional Spanish buffet or refreshing drink while watching the show.

  • Girona and Costa Brava Small Group Day Trip from Barcelona, 3142GIRONA

    Discover the coastal splendor of the Costa Brava region on a full-day trip to Girona and Calella de Palafrugell from Barcelona. With a knowledgeable guide, travel through the scenic Catalan countryside and discover the atmospheric streets of Girona’s medieval Old Town. Admire the flagrant fortresses of Pals; absorb the seaside charm of rural fishing village, Calella de Palafrugell; and admire the dramatic landscapes of Begur, the former home of an ancient castle. Receive personalized attention from your guide on this small-group tour.  

Keep it Fresh Using Feature Pages

Change is good. And the ability to make changes quickly and easily? Well, that’s even better.

Maybe it’s time for your site’s seasonal refresh, or you’ve just received a ton of new tours and destinations that need to be featured. Whatever your specific content scenario might be, you need a simple and elegant way to make changes, fast.

Say hello to our Feature Pages. You can edit, delete or create new pages within minutes, whenever you want.

Here’s how.

Step 1:

  • When you see the Edit custom feature page copy across the top, type in the title, subtitle and description of the page you’re about to create.

Step 2:

  • From this view, you can search for tours by code, name, keywords or by location.
  • After finding the activity you want, check the box on the left of the product and that will add this tour to your page.
  • Click Save if you are not ready to publish  or Save and publish when you are.

All set. Your new, custom Feature Page could look like this:

Simple. Elegant. And fast. Just like we said. If you have any questions, don’t be shy. You can email us here.

[email-subscribers namefield=”NO” desc=”” group=”Public”]

What’s Popular on the Viator App?

With so many places to explore, there are even more activities to choose from and Viator, without a doubt, has a lot to offer. Have you ever wondered which tours are the most popular ones on our Viator app? Our team has compiled data together for you to navigate a bit easier in the sea of activities that you and your clients could benefit from. And because we know how many travellers use mobile apps for their planning this research was also done on our app.


blog1Who likes waiting in a line, especially when your vacation time is so precious and the charming cobblestone roads are sizzling hot, right? No surprise then that jumping the queue, especially in Rome, Skip the Line Vatican, Sistine Chapel and Colosseum tours is among the top 10 most popular activities booked via the Viator app for travel in 2016.







Paris is without a doubt one of the top destinations worldwide and many people have it’s iconic Moulin Rouge on their bucket list so of course Paris ranked high in this research.










And how are users doing based on which operation systems are they booking from? iOS users who focus on Europe apparently like to go to Stonehenge and Bath or take the Tuscany in One Day tour. For tours in Japan the winners were the Tokyo Robot Cabaret and Mt. Fuji Bullet Train excursion.


Android users logged Burj Khalifa “At the Top” tickets that accounts for striking 1042 reviews with nearly full 5 stars.











Droid users also enjoy a tour of Murano and Torcello from Venice, a Hop on Hop off tour of San Francisco and the popular New York City Explorer Pass.











What surprised us…

While much of what’s popular represents some of the world’s most iconic attractions, Viator travelers have also booked a vast selection of somewhat surprising travel experiences through the App.


How about getting married in Las Vegas with Elvis to officiate? Well, don’t get “all shook up,” just book it on Viator with the Elvis Wedding at Graceland Wedding Chapel.







This one is in our opinion hard to disappoint – the Ferrari Sports Car Experience from Nice. Just imagine the view, wind in your hair and the powerful sound of a race car…









If you want to have ultimate adventure bragging rights, swipe the app and book the Iztaccihuatl Volcano Hiking Tour from Mexico City it will be an unforgettable experience.


















If you still haven’t had enough inspiration  then you may enjoy browsing through the Top 10 most popular tours per continent. Check out this list:

Top Destinations for 2016

NOTE: Please see here how to add specific product links to your site so you can earn commission.